SAM Charter is an internationally recognized consultancy in Software & IT Asset Management founded by Rory Canavan. As an industry leader, SAM Charter is uniquely poised to ensure your IT & SAM systems are aligned to your business and IT requirements.


Software Asset Management

Establishing a solid framework for effective Software Asset Management ensures best-practice principles to manage the rest of your IT estate.  The interaction of software across all elements of the business through its life-cycle means visibility & control to you.

Process Improvement

Walk, jog, run – SAM Charter will guide you on your ITAM maturity journey.  We will tailor your process roadmap to target KPIs that have true value to your organisation.

IT Service Management

Does having a scalable and accurate means of calculating IT Service ROI & TCO sound appealing?  Head over to our whitepapers page and download “Using SAM to Create and Maintain your CMDB.”


FinOps calls on being able to operationally flex and this requires a cultural change that borrows from Agile. We advocate that this approach be applied to the on-site IT estate also.

Death to Waterfall ELPs!

At SAM Charter we build world-class ITAM/SAM Frameworks that integrate with SAM suites.  This ensures the best results from SAM, so that informed decisions can aligned with your business and IT requirements.

Whether you have a need to align to SOX, ISO 27001, HIPAA or GDPR, SAM Charter can provide a ready mechanism by which such goals can be achieved.

Why SAM Processes?

Software Asset Management went through a phase of believing the answer to better control of the software asset lifecycle lay in the purchase of technology.  Many companies though, realised that buying a SAM suite is like owning a cooker: possession of one does not make you Gordon Ramsey!

Being able to use a SAM suite to arrive at the best possible results for your business and the software asset lifecycle, requires quality SAM processes to oversee the data input and outputs to produce quality reports.  Understanding what to do with those quality reports lifts SAM from an operational concern to a strategic door-way.

Where else can SAM Help?

SAM for ELP generation may not be enough of a compelling reason to embark upon a SAM program.  However, implementing SAM will benefit the IT disciplines below:

  • FinOps
  • Service Management
  • Business Continuity Management (BCM)
  • Disaster Recovery (DR)
  • Information Security (Info Sec)
  • Patching and Version Control
  • CMDB creation and maintenance

Then please email your details and questions to [email protected] for help to take your IT forward.

SAM Charter processes are modelled in BPMN, which communicate what activities need to be carried out by whom, with what and when.  Clear messaging is at the heartbeat of all work we undertake.

To see how SAM Charter can augment your IT operations, email: [email protected]

Latest News

Licenseware SSC
Rory Canavan

ITAM Accelerate & Licenseware

ITAM Accelerate & Licenseware Some timely news I can share about our collaboration with the great team at Licenseware is that our first app:  The